21 replies to this topic

[mab01uk]

Jaguar's 'UK Brand Director' Santino Pietrosanti speaks about Jaguar's bright new future and corporate DEI ideology....

 

"Santino Pietrosanti formerly Director of Strategic Partnerships at JLR completes the leadership team as UK Brand Director, Jaguar. Santino has significant experience of creating and executing brand strategies which will be vital for delivering the Jaguar product vision and strategy for UK clients. The brand directors are set to take on the challenging position of harnessing all four JLR brands in a cohesive yet distinctive way, to shape the company’s future of automotive electrification."
https://media.jaguar...brand-directors

 

 

Edited by mab01uk, 23 November 2024 - 01:55 PM.

[MatthewsDad]

I wish them well but I don't think this is going to end in a good place.

[Bobbins]

I’ve just played the advert to my other half and asked her what she thinks it’s advertising, I gave her a clue that, no, not Dulux paint. Her response was …

“It must be sanitary products or something …. Jaguar???”

My sample of one would probably represent good market research which jaguar evidently didn’t do.

[stuart bowes]

I've done three of these market researches as well without any prompting or opinions given, literally just showed the video and asking what they think, every one resulted in initial confusion followed by derisive laughter

I do agree that it's being talked about so in that respect the advert 'did its job' that is a fair argument in some ways

But at the same time I don't really believe all publicity is good publicity, I feel like what they've done by clearly jumping on the lgbt+ bandwagon what they're actually doing is polarising their demographic, there will definitely be a large number of people particularly the older people who are most likely to be able to afford the cars, who will turn away from the brand for fear of association with 'that sort of thing' .. you can argue that's a narrow minded standpoint all day and you may be right but it will happen

[PoolGuy]

here will definitely be a large number of people particularly the older people who are most likely to be able to afford the cars, who will turn away from the brand for fear of association with 'that sort of thing' ..

You're right, if I wanted people to think I was gay, I'd definitely buy an EV.

[stuart bowes]

Pmsl

That's not quite what I meant but it did make me laugh

[sonscar]

New cars are not aimed at car people.They are fashion statements and appliances.These qualities are important to many people and the lease(rent)will be set at a level that will be affordable.Not defending,just observing.I am a dinosaur.Steve..