To get a softer ride just use adjustable dampers, set them quite soft and make sure the ride height is high enough for the suspension to work properly. The ride harshness is mostly controlled by the dampers anyway ad if the dampers were removed the ride would be very soft indeed. I have driven a Mini with the front dampers removed and it was super-soft!
The point is that the coil springs can give no improvement at all, despite what the vendors claim. No doubt those who have bought them as a result of sales literature, then fitted them to replace old and worn out rubber springs will perceive an improvement, but it is less of an improvement than they would get with new OE rubber cone springs and dampers set to personal preference.
The Moulton 'SmoothaRide' rubber springs are designed to have a lower initial rate, but the rate increases until it is as high as the OE rubber springs when maximum deflection is approached. This suits those who want a soft ride, but the dampers need to be set to a soft setting as well. They work well on the road.
The 'competition' rubber cones have a higher initial rate for better steering response on smooth roads as the initial body-roll is less. This is what the coil springs used in racing are intended to achieve.
It's a case of those trying to sell so-called 'improvements' latching on to what is used for racing as a 'must have' modification when, in fact, they are quite the opposite.
Yes, of course a coil spring can be made to work on a road Mini so long as it is very accurately manufactured to be as near to the original rubber cone in terms of initial and rising spring rates as possible, but how is that any sort of improvement over the original?