I'm not going to repeat what the other guys have said about the number plate, however;-
Ahhh
thats awful. I had seen they were selling a 1293cc with stage 3 head, gearbox, clutch+flywheel for £2,346 which seemed a lot less than anywhere else I had looked.
While I do understand that price is a concern to everyone, with stuff like this and companies in particular aside, can I suggest you look beyond the price. If one company is well below most others for price, being such a competitive market, you really should be asking yourself 'how and why' they can get their prices so low when all others are so much more.
The figure quoted there is not much more than the cost of the parts and machining costs, even if they did their own in house machining, it still needs to be costed in.