IP.S. it has suddenly dawned on me, is your car positive or negative earth?? Does it have a dynamo or alternator?? If you are unsure, swap the + & - connections around on the battery and see if you get a spark.
If the coil were "backwards" relative to the earth of the car, you would still get a spark, just one with less energy. Keep in mind that all cars with generators/dynamos were not positive earth and many that were have been switched to negative earth. So the presence of a dynamo is not necessarily a good indication for which earth the car is.
With spark across the points you should be switching the coil on and off. Follow the tests that Moss6273 suggested. One additional item that could be causing the problem is if you or a previous owner left the distributor loose in the block or way out of position. The position of the distributor controls the ignition timing. If it is WAY out, you may be firing the coil when the rotor is not pointing towards a terminal in the dizzy cap. If you don't know how to static time the engine, you can download the PDF in the link below for guidance.
http://home.mindspri...taticTiming.pdf For a printed copy of a troubleshooting guide for the points and ignition system, you may wish to download the PDF in the link below.
http://home.mindspri...tsIgnitions.pdf Lastly, this may sound stupid but I have to ask. You have mentioned previously how you wired power to the coil. You HAVE connected power to the starter motor and are performing your spark checks with the engine turning over aren't you? If you are trying to get spark from the plugs simply by opening and closing the points, you are not going to have much luck. The rotor is basically a rotating switch contact. It directs the high voltage for sparks to the spark plugs based on its gear driven position which is synchronized with the camshaft. If the rotor isn't turning, you will not be able to direct the voltage for the sparks to the spark plugs.