14 replies to this topic

[roberts]

Hello TMF,

Well this feels very good - after 18 months of research and development our Door Card range is finally ready for release!!


Simply click the photo above to be re-directed to the website.

On the site you can find detailed information, release dates, prices and plenty of beautiful photos to keep you occupied until the design you are after is released, with a 20% off introductory offer.



Over the next 6 weeks we are launching our new range of Classic Mini Door Cards, design-by-design, week-by-week and to celebrate the release we are offering introductory 20% off special offers which will be valid for one week after each design is released.

Please Note To be eligible for these Special Offers it is required that you are registered with Optimise Automotive and subscribed to our 'New Products Newsletter' before the design is released. As you will receive a coupon code, along with instructions on how to use it, in an Optimise Automotive newsletter that is only received by registered Optimise Automotive users.

A new design will be released every Wednesday between Wednesday 28th April and Wednesday 2nd June, so make sure that you register to be eligible to the discount. To register simply click ‘Register’ below the sign in box on the right, follow the on screen instructions and fill in the form.

Finally - We hope you like any questions fire away...


Thanks
Andy @ Optimise Automotive

Tel: +44 (0) 7805454598
Web: http://www.optimise-automotive.com
Email: [email protected]
Skype: optimiseautomotive

Edited by roberts, 27 May 2010 - 08:44 AM.

[roberts]

Well it's Wednesday and as you will soon learn over the next 6 weeks that means only one thing...

OPTIMISE AUTOMOTIVE DOOR CARD RELEASE DAY

So onto today's release:



Our 'Original' Door Card range is designed for those seeking a plain and simple look. If a dark or natural vinyl tone is chosen the Original range can look surprisingly luxurious, especially if combined with chrome door furniture. Alternatively, if a bright vinyl tone is chosen the range becomes extremely eye catching.

from £49.99 (4 piece kit - front & rear Door Cards)

or

from £29.99 (2 piece kit - front Door Cards only)

Available for all MK's and variants of the Classic Mini:

MK1/MK2/MK3 (Onwards) Saloons & Clubman's (1959 to 2000)
Mini Van’s (1960 to 1982)
Mini Pick-up’s (1961 to 1982)

Also available with Speaker Pods:



from PLUS £24.99 (2 Pods)

or

from PLUS £39.99 (4 Pods)

Finally, although the product is now out to buy, the Newsletter that includes the 20% OFF coupon code for Original Door Cards will not be sent out for another 24 hours. SO GET YOURSELF REGISTERED.


Thanks Again
Andy @ Optimise Automotive

[Ipod]

Dude i sent you a PM...about the premium ones last week ??

[roberts]

Indeed you did - sorry been away for the weekend and I missed it.

[Ipod]

Indeed you did - sorry been away for the weekend and I missed it.

No problem, cars in bodyshop still
Thanks Andy

[captainjack15]

None with arm rests??

[roberts]

None with arm rests??

Nope, prepare for an essay grab yourself a beer and read on - anyway, we rejected them for 3 reasons:

1) Design - To incorporate an armrest it has to become the door handle and incorporating both into the design simply makes the Door Card look cluttered. So after sketching out some ideas to incorporate both into a “pull handle/armrest” we moved straight onto fixings...

2) Fixing - The only sufficient way to fix/attach a pull handle/armrest is to use existing mounting points so the pull handle/armrest attaches through the Door Card into the door itself, just like how the standard door pull handles attach (both the horizontal ones and angled ones).

If attached in this way it means that every time you pull or lean on the pull handle/armrest you are putting the stress on the door itself, rather than putting the stress on the Door Card.

The door is designed to take the stress (it has done successfully since the introduction of the MK3 Door Card in 1969), whereas a Door Card is simply not capable of doing so and the armrest will quite quickly become weak. So with the mounting points in mind this brings us onto ergonomics...

3) Ergonomics - Basically you have to use either the horizontal or angled door handle mounting positions, so the pull handle/armrest is sufficiently attached to the door.

Both of these locations are insufficient for armrests. The horizontal mounting points are simply too high and as for the angled mounting points go, well we all know they are insufficient. As, if the angled door pulls were sufficient armrest then the question would never have needed to be asked in the first place.

Yes there are ways around this, by introducing advanced fixing systems that run under the coverings and pop into the holes, which in return would allow the armrests to sit lower, but advanced becomes expensive.

So basically we ended up scrapping the idea.

Anyway apologies for the essay, this is all going in a new section (with pictures) on the website titled "Design & Manufacturer" which will include not only the concept design and manufacture processes of our current products, but will also include bits 'n' bobs that have been rejected. Like arm rests…

Edited by roberts, 28 April 2010 - 07:33 PM.

[captainjack15]

Fair point!

[roberts]

Hey Guys & Gals,

I was pretty sure I updated this thread last week with the new releases, did I dream it or was it removed?? Anyway, a bit late now but, better late than never...

Onto last Wednesdays releases:


Our 'Classic' Door Card range is designed for those seeking a standard look. The Classic range looks great in all Mini's - retro or modern, race or luxurious. Whatever the interior theme this plain and simple Door Card set is sure to compliment your interior perfectly.

If a combination of dark or natural vinyl tones are chosen the Classic range looks very luxurious, especially if combined with chrome door furniture. Alternatively, if bright vinyl tones are chosen the range becomes extremely eye catching.

Finally, because you can choose a two tone colour combination, it does not mean that you have to. One tone Classic Door Cards can look just as effective as two tone combinations - especially in dark and natural colours.

from £59.99 (4 piece kit - front & rear Door Cards)

or

from £39.99 (2 piece kit - front Door Cards only)

Available for all MK's and variants of the Classic Mini:

MK1/MK2/MK3 (Onwards) Saloons & Clubman's (1959 to 2000)
Mini Van’s (1960 to 1982)
Mini Pick-up’s (1961 to 1982)


And then on Thursday we released:


Our 'Classic-Twist' Door Card range is designed for those seeking a standard look, with a twist. Designed by, and unique to Optimise Automotive, the Classic-Twist range looks great in modern Mini's that don't confirm to the 'norm'. Although a relatively plain and simple Door Card set it is sure to compliment a more adventurous interior perfectly.

Once again, if a combination of dark or natural vinyl tones are chosen the Classic-Twist range looks very luxurious, especially if combined with chrome door furniture. Alternatively, if bright vinyl tones are chosen the range becomes extremely eye catching.

Finally, because you can choose a two tone colour combination, it does not mean that you have to. One tone Classic-Twist Door Cards can look just as effective as two tone combinations - especially in dark and natural colours.

from £79.99 (4 piece kit - front & rear Door Cards)

or

from £59.99 (2 piece kit - front Door Cards only)

Available for all MK's and variants of the Classic Mini:

MK3 (Onwards) Saloons & Clubman's (1969 to 2000)


Finally, tomorrow will be releasing our Twin-Tone range.


Thanks Again
Andy @ Optimise Automotive

[roberts]

Well it's Wednesday and that can only mean one thing...

OPTIMISE AUTOMOTIVE DOOR CARD RELEASE DAY

So onto today's release:

(Click on the image above to be re-directed to the website)

Our 'Twin-Tone' Door Card range is designed for those seeking a modern-classic looking Door Card set. A range that looks great in all Mini's - retro or modern, race or luxurious. Whatever the interior theme this eye catching, yet simple Door Card set is sure to compliment your interior perfectly.

Once again, if a combination of dark or natural vinyl tones are chosen the range looks very luxurious. Or, if bright vinyl tones are chosen the range can become extremely eye catching. Alternatively, the range can be used to incorporate you exterior paintwork within the central stripe.

Finally, because you can choose a two tone colour combination, it does not mean that you have to. One tone Twin-Tone Door Cards can look just as effective as two tone combinations - especially in dark and natural colours.

from £79.99 (4 piece kit - front & rear Door Cards)
or
from £59.99 (2 piece kit - front Door Cards only)

Available for all MK's and variants of the Classic Mini:

MK1/MK2/MK3 (Onwards) Saloons & Clubman's (1959 to 2000)
Mini Van’s (1960 to 1982)
Mini Pick-up’s (1961 to 1982)


Finally, next week we will be launching our Monte-Carlo & Monte-Carlo Twist ranges, a very popular design that I already know many of you are waiting for.


Thanks Again
Andy @ Optimise Automotive

[roberts]

This weeks releases:


(Click on the image above to be re-directed to the website)

The 'Monte-Carlo' Door Card range is for those seeking a modern-classic looking Door Card set - a timeless design, loved by the Mini community for generations. Whatever the interior theme this simple, yet luxurious Door Card set is sure to compliment your interior perfectly.

If your exterior paintwork is loud and eye-catching and you are seeking a more toned down interior feel then the Monte-Carlo range is definitely for you. By selecting a dark vinyl tone and combining it with bright lines of stitching you can bring your exterior into the interior, whilst keeping a sophisticated and welcoming interior feel.

from £74.99 (4 piece kit - front & rear Door Cards)
or
from £54.99 (2 piece kit - front Door Cards only)

Available for all MK's and variants of the Classic Mini:

MK1/MK2/MK3 (Onwards) Saloons & Clubman's (1959 to 2000)
Mini Van’s (1960 to 1982)
Mini Pick-up’s (1961 to 1982)


(Click on the image above to be re-directed to the website)

The 'Monte-Carlo Twist' Door Card range is for those seeking a modern-classic, with a twist. The Monte-Carlo Door Card set might be a timeless design, loved by the Mini community for generations, but who's to say it's not time for an update?

Designed by, and unique to Optimise Automotive, the Monte-Carlo Twist range looks great in all Mini's that don't confirm to the 'norm'. Whatever the interior theme this simple and luxurious Door Card set is sure to compliment your interior perfectly.

If your exterior paintwork is loud and eye-catching and you are seeking a more toned down modern interior then the Monte-Carlo Twist range is definitely for you. By selecting a dark vinyl tone and combining it with bright lines of stitching you can bring your exterior into the interior, whilst keeping a sophisticated and welcoming interior feel.

from £79.99 (4 piece kit - front & rear Door Cards)
or
from £59.99 (2 piece kit - front Door Cards only)

Available for all MK's and variants of the Classic Mini:

MK3 (Onwards) Saloons & Clubman's (1969 to 2000)

Next week: Premiums.

Thanks Again
Andy @ Optimise Automotive

[roberts]

This weeks release:


(Click on the image above to be re-directed to the website)

Our 'Premium' Door Card ranges are designed for those seeking something completely different to anything else currently available. Two designs are available, both designed by, and unique to Optimise Automotive.

The first 'Premium' is specifically designed to compliment the layout and feel of a MK3 (Onwards) Mini interior. The curved 'featured' area of the design incorporates the layout of the door furniture resulting in a 'designer' appearance. This, combined with the vertical lines of stitching creates a feel of refinement that is often reserved for prestigious modern super cars such as the Pigoni Zonda or Aston Martins DBS.

Finally, because you can choose a two tone colour combination, it does not mean that you have to. One tone Premium Door Cards can look just as effective as two tone combinations - especially in dark and natural colours.


(Click on the image above to be re-directed to the website)

The second 'Premium' is specifically designed to compliment the layout and feel of a pre MK3 (Onwards) Mini interior. Designed with a retro-classic theme in mind, the design follows the lines of the early doors. This, combined with the vertical stitching creates a feel of refinement that was previously reserved for prestigious classic cars such as the Jaguar E Type and Aston Martin DB5.

Finally, because you can choose a two tone colour combination, it does not mean that you have to. One tone Premium Door Cards can look just as effective as two tone combinations - especially in dark and natural colours.

from £99.99 (4 piece kit - front & rear Door Cards)
or
from £69.99 (2 piece kit - front Door Cards only)

Available for all MK's and variants of the Classic Mini:

MK1/MK2/MK3 (Onwards) Saloons & Clubman's (1959 to 2000)
Mini Van’s (1960 to 1982)
Mini Pick-up’s (1961 to 1982)


Thanks Again
Andy @ Optimise Automotive

[roberts]

The final update regarding Door Cards, this time bespoke options...

We are well aware that every Mini is different and is likely to have it’s own custom theme. As a result, we offer a number of bespoke options, which enable you to customise our Door Cards to suit your Mini’s individual style.

As a newly released product (the option of bespoke Door Cards was released on June 2nd 2010) the bespoke Door Card info will grow and develop over the coming months. For now, below are numerous ideas and options for bespoke Door Card sets - that should help to get your imagination running wild...

Design A Set: Mix 'n' Match & Just For You
Our Design A Set options allows you to design yourself your own perfect Door Card set. Either by mixing 'n' matching standard Door Card designs or by designing a unique set of Door Cards from scratch, specifically for your Mini.

Custom Coverings: Alcantara®, Suede Faux, Carpet & Something Different?
From black carpet to animal print and a small featured area to the entire Door Card set, whatever covering you desire, we will help you achieve it.

*** SPECIAL OFFERS ***
We are currently offering the first person to order many of the the bespoke Door Card options listed above the chance to purchase these at the standard Door Card design price.

e.g. A set of Bespoke Premium Door Cards, with an animal print featured area, will be the same price as standard Premium Door Cards.

Full details of the offers, and much more info regarding the custom features themselves can be found on the website: LINK


Thanks Once Again
Andy @ Optimise Automotive

P.S now Door Cards are finally released it's onto once again offering custom/bespoke options across the entire product range - watch this space!

[E-Tizzle]

do they only come in blue??
its a great colour but what about those people who dont have blue cars

[roberts]

do they only come in blue??
its a great colour but what about those people who dont have blue cars

Evening E-Tizzle,

Think you must have missed the link to the website where all the info is: LINK

And the colour info copied & pasted for you:

Covering Options
Optimise Automotive currently offer 26 choices of luxury coloured vinyl, which can all be combined with 20 colours of stitching.




Hope that answers the question for you.

Thanks
Andy @ Optimise Automotive